RAZSTAVNI PROSTOR ETERNIT / ETERNIT SHOWROOM

Slovenija, Ljubljana

2017

arhitekturna zasnova/ architectural design: Tina Rugelj, Urška Škrap

sodelavci / associates: Rok Hočevar, Torsten Muhič

foto / photo: Miran Kambič in Rok Hočevar

Produkti kot gradniki prostora

Novo ime in grafična podoba blagovne znamke Eternit sta ustvarila enkratno priložnost za predstavitev na sejmu Dom 2017 v novi luči. Vlaknocementne produkte smo želeli predstaviti na način, na kakršnega se uporabljajo v gradnji in hkrati ustvariti razstavni prostor, ki bi bil udoben in privlačen.

Glavni produkt Eternita v Sloveniji je valovita strešna kritina. Tina je oblikovala več kot meter veliko luč kot poklon materialu, ki simbolično prestavlja slovensko potico – obe ideji namreč izvirata iz Slovenije. Sivine vlaknocementa, materiala, iz katerega je luč in ostali razstavni elementi, se lepo povezujejo v skladno celoto z rdečo steno, zaščitno barvo Eternita. 

Razstavni prostor prikaže uporabo vlaknocementnih plošč za različne površine: stene, vrata in sprejemni pult so oblečeni v Swisspearl plošče. Na konzolni strehi je kritina, na steni pod njo pa so njene različice z različnimi radiji in barvnimi odtenki, ki se jih obiskovalci lahko dotaknejo, jih vzamejo iz stene, si jih ogledajo... Vlaknocementni izdelki so tako gradnik prostora in zaživijo v prikazu svojih potencialov.

/ Products as building blocks of space

A new company name and its redesigned visual image were the perfect opportunity to present Eternit in a new light at 2017 “Home” fair. We wanted to present their fibre cement products in the way they are used in construction and create an exhibition space that is both comfortable and attractive.

The main products of Eternit in Slovenia are corrugated sheets for roofing. As a tribute to the material, Tina designed over a meter wide lampshade. Its shape symbolizes the traditional Slovenian dessert potica; both poticaand fibre cement originate in Slovenia. The grey fibre cement colour, used for the lamp and for other exhibition elements, tie into a harmonious whole with the red wall, red being the trademark colour of Eternit.

The exhibition area shows the use of fibre cement for various surfaces: its walls, doors and reception desk are dressed in Swisspearl façade panels. The roofing is placed on the canopy, while on the wall below it are variants of different radiuses and colour shades. The visitors can touch the samples, take them out of the wall and take a closer look. Fibre cement products are thus a building block of space and come to life by displaying their potentials.